Disruption according to TBWA / by juan yi

I borrowed TBWA's simple way of explaining disruption, content and media,  I hired them in Mexico City to find a way of understanding what the company are used to work for was doing.

Jobs used to  Think that there was a huge risk letting sales people or financing run a company and I guess he was right.

Large and small organizations need to be aware of what they’re doing and keep reinventing themselves to avoid becoming a commodity or having an obsolete business model when regulation catches Up.

 Convention sucks.

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