Humans vs. Robots by juan yi

"Education it's a big challenge now, if we do not change the way we teach, thirty years later will be in trouble, because the things we teach our kids are the things from the past 200 years, they are knowledge based, and we cannot teach our kids to compete with machines, who are smarter".

"We have to teach them something unique, that machines can never catch up [with us], this way thirty years later our kids can have a chance, it's a very difficult question to answer...  the key things are values, independent thinking, teamwork, [to] care for others, these are the soft parts that knowledge may not teach you, that's why I think we should teach our kids sports, music, painting, art, to make sure humans are different from machines, if a machine can do it better you have to think about that.

- Jack Ma

Tijuana: Crowd Rebranding by juan yi

Not pretty in the traditional sense my hometown’s beauty lies on its spirit, at first glance there to many things going on at the same time, but if you look closely freedom Is almost violent, brutally present in how cooks and brewers are  turning traditional Mexican food on its head,  how street artists and architects are changing the landscape.


A passion for brands by juan yi

The Tijuana soccer team is feeling the love,  if companies paid more attention to their fans their brands will be more valuable.

Passion, mystery and sensuality are some of the traits of a successful brand.


Inclusive business models for social housing by juan yi

In 2010 I had a chance to visit the Shanghai 2010 World Expo, the theme was better cities, a few months earlier I had contacted the Mexican government to try to present our 1M planned city in Tijuana, first on its kind in the Americas, they told me that any project needed to pass thru the State Government and that after the earthquake they decided not to participate and focus on recovery efforts.

I contacted the United Nations and we ended up presenting our planned city in their pavilion, I had a chance to discuss our challenges backstage with UN urban development gurus and I learned that the IFC, a branch of the World Bank had an inclusive business program, to finance projects that allowed low income families to start businesses that served their peers.

We organized a road show with international agencies and development banks in Washington D.C. which led to a US$105M funding by the International Finance Corporation. The project presented was based on an insight after spending time on a pilot program in one of Urbi’s pilot social programs in Tijuana, the answer was in the economic power of thousands of families concentrated in one place, what appeared to be a weakness, “communities” were far from city social infrastructure, was turned into an opportunity, the idea was to sell all commercial land to the homeowners, land that only gained value because their economic purchasing power.

The project I designed and lobbied for at IFC and Urbi was to create a trust fund with Valle San Pedro homeowners as shareholders, the trust will get a loan to acquire all commercial land inside the development at pre-sale prices, part of the land would then be subdivided and sold to convenience stores, grocery stores, gas stations and movie theaters, revenue would pay for the loan and build social infrastructure owned by the community.   

A day late and a dollar short, the company got a first 70m loan but the project never really took off, Urbi filed for chapter 11 in 2012 due to the damage from 2009 financial crisis and changes in government regulations.

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I had fun pitching Shanghai media.

Disruption according to TBWA by juan yi

I borrowed TBWA's simple way of explaining disruption, content and media,  I hired them in Mexico City to find a way of understanding what the company are used to work for was doing.

Jobs used to  Think that there was a huge risk letting sales people or financing run a company and I guess he was right.

Large and small organizations need to be aware of what they’re doing and keep reinventing themselves to avoid becoming a commodity or having an obsolete business model when regulation catches Up.

 Convention sucks.

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